An interesting idea by the guys over at The North Race - create the news and report it…
The North Race is a brand new online resource for cyclists and bike enthusiasts alike to find out about all the latest products, news and events within cycling in Britain and the world.
With the road, touring, commuting and fixed gear cycling scenes expanding across the country, The North Race will be at the forefront of current trends and affairs, posting fresh and original content daily on the blog, informing readers about the latest products and events, producing its very own range of clothing, accessories and parts, as well as organising local, regional and national events for all to enjoy.
The North Race is all about the cycling community. We recognise that it’s important to be creating the news rather than just reporting it. The profits from sales and advertising will be going back into the community; we are aiming to become a supportive non-profit organisation for cycling.
All sales and advertising revenue generated will allow us to fund cycling events and our aim is to encourage people to discover their local cycling community and to promote their scene. An interest in cycling and enjoying everything that cycling embraces is what is most important to us.